Time was that the Indian mobile phone market followed global trends. For instance, in 2011 Samsung overtook Nokia’s market share in Europe to become number one. The next year, it would pip Nokia at the global level to become the world’s largest mobile phone maker. But it would be in 2013 that Samsung finally dethroned Nokia in India to become the largest player.
For nearly the next five years, Samsung would go on to stay number one in spite of massive disruptions in mobile phone form factors, consumer purchase behaviour and cut-throat challenges from dozens of competitors.