Last month, during Facebook’s quarterly investor call, Mark Zuckerberg, the company’s CEO, took some time speaking about Instagram’s potential as an advertising powerhouse. It wasn’t surprising one bit. He said, “Instagram is growing quicker on a percentage basis but it’s much smaller. The ad load opportunities are higher on Instagram because Instagram is at a lower ad load than Facebook so there is an opportunity for us to continue to grow ad load on Instagram probably beyondin a longer time frame than there is on Facebook because of that disparity in terms of where they are today.”

The photo-sharing app isn’t quite there in India, just yet.