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“Quikr, Quikr on the wall, are you the fairest unicorn of them all”?
If the startup ecosystem were to be seen as a caste system (and some would say that it often is), the very apex of this pyramid would be populated by an exalted set of companies known as ‘unicorns’—companies that have been valued at over a billion dollars.
While there have been reams of newsprint expended discussing the various aspects of Indian unicorns like Flipkart, Ola and Paytm, there is one among this rarified set that has largely escaped scrutiny.
