Are you a founder of or an investor in an Indian startup?

If so, have you heard of the “Department for Promotion of Industry and Internal Trade”?

If not, you better familiarise yourself with it.

Why so?

Quite simply, your continued existence as a startup is no longer dependent on how good your product is or how big your market is. Instead, it depends on whether the Department for Promotion of Industry and Internal Trade, or DPIIT for short, deigns to allow it.


Sumanth Raghavendra

Sumanth is a serial entrepreneur with more than eighteen years experience in running startups. He is currently the founder of Deck App Technologies, a Bangalore-based startup attempting to re-imagine productivity software for the Post-PC era. Sumanth’s columns appear regularly in leading publications. He holds MBA degrees from the Indian Institute of Management, Bangalore and Thunderbird, The American Graduate School of International Management, USA.

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