It’s down to the wire as Jio’s Gigafiber comes knocking

Reliance Jio is expected to launch its wired broadband service Gigafiber this month. Jio will be hoping to disrupt the wired segment the way it did with the wireless segment. Can it?

Reliance Jio is set to enter the wired broadband sector this month with Jio Gigafiber

Promising speeds of upto 1 Gbps, Jio wants to enter 50 million Indian homes with Gigafiber

They want to disrupt the wired broadband space just as they have done with the wireless telecom space

However, wired broadband is a different game, and Jio might find it harder to make a similar splash

It’s like that epic scene in Jurassic Park. A few people trapped in a car, scared. A glass of water on the dashboard. Ripples forming in it as something huge approaches. Unseen. Its arrival, a terrifying inevitability. Terrifying, because it may just spell the end for the people in the car. In today’s story, the car is India’s wired broadband space; the trapped passengers are incumbents like Airtel, ACT, Spectra and others. And the looming behemoth? Reliance Jio.

When it comes to Jio, the fear, as we’ve seen in the telecom sector over the last few years, is all too real.

AUTHOR

Shashidhar KJ

Shashidhar has been a journalist for over six years and has worked with The Times of India, The Financial Express and MediaNama, his last assignment. He is a fine bloke, and by that, I mean unusually quiet. Over the years, Shashidhar has written on several subjects. Banking, startups and technology, media, and also financial technology. He started his career on the desk at the old lady of Boribunder. At The Ken, Shashidhar works out of Mumbai and writes on telecom and financial technology. What he really wants to talk about though is his vinyl collection.

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