Few companies, if any, around the world have taken on Google and lived to tell the tale. From online searches to advertising, from email to smartphone software, Google is omnipresent and, more importantly, omnipotent. Yet it is looking to spread its tentacles even further, to the Next Billion Users, as Google calls the prospective Indian smartphone user.

Enter Reliance Jio, with its own blueprint to beat Google to these users.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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