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Feature fix

Jio casts its net as telcos scramble for low-ARPU users

Jio, which began its operations exclusively on smartphones, now wants feature phone customers. This is the latest slash that incumbent operators are feeling where Jio has been pulling subscribers on the low-end

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A curious phenomenon is playing out in the slums of India’s Maximum City, Mumbai. Telecom giant Jio is sending small battalions of salespeople to low-income areas—places like Kamraj Nagar and Ramabhai Ambedkar Nagar in Ghatkopar East—to onboard waves of the Mumbai’s poorer residents onto Jio’s telecom platform. The target demographic, a customer care executive told…

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