In August 2017, business to business (B2B) e-commerce company Just Buy Live (JBL), had big news. The company claimed it had raised $100 million (~Rs 650 crore) from a Dubai-based investor. Employees were thrilled, for the money came with the promise of going international, which meant foreign postings. There had been chatter about this round for six months, and it was finally coming through. It looked like a time to celebrate.
Except, a few weeks in, instead of hiring people, JBL cut the sales team in half.