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Buried Juul

Juul hopes for a Hail Mary after its Big Tobacco long game falls short

Not so long ago, cigarette makers funded research, challenged governments in courts and elicited sympathy as employers and taxpayers. E-cigarette maker Juul tried to lobby against the recent vaping ban the same way. But it's 2019, and nobody's listening

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Nothing short of unconventional. The ordinance that banned the import, manufacture and sale of nicotine-based e-cigarettes and vapes on 18 September 2019 in India, created allies no one saw coming. Aside from India’s health ministry and doctors, other ministries, tobacco farmers, and even cigarette manufacturers, were happy to call for a countrywide ban.

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