While many sections of the press are breathlessly covering every nip and tuck of the Flipkart-Walmart-Amazon ménage à trois, in another part of the country, Flipkart’s forgotten competitor is silently playing out the last act of a dance drama of its own.
It is usually quiet in the Gurugram office of Snapdeal. The nervous energy of last year is gone. People come to work, and eight hours later, leave. The company is not innovating anymore; it wants to hold what it has. There is little communication between the management and staff.
But over the last two weeks, a few whispers have filtered through from several closed-door meetings.