It’s 8 PM in Malleswaram, the local home to the Bharatiya Janata Party’s (BJP) headquarters in Bengaluru. At a popular coffee shop, barely 100 metres from the headquarters, battle-ready strategists, both in-house and external, sit with their laptops open, racking up the numbers on Excel. They get up, wander around the shop. Make frantic calls. Take smoke breaks every 30 minutes.
The setting isn’t so different from the coffee shops in Koramangala or Indiranagar, where some of Bengaluru’s hottest startups took off. There’s an air of intensity about the place, even on a Sunday evening.