There are various reasons startups get funding. A unique business model, a large market, the team, the founders, their background—all of this counts. But often, it begins with the idea.
Bookkeeping app Khatabook was handed its idea on a platter.
Khatabook’s premise was simple. It allows merchants to record their credit dues and then issue payment reminders to debtors whose payments are due. The app wanted to replace the humble notebook, where such dues were traditionally recorded.
It’s this simplicity that led Khatabook to some impressive numbers.