When it comes to startups, is there such a thing as too much money? Can you be addicted to it? Speak to Rajiv Srivatsa and Ashish Goel, co-founders of furniture e-tailer Urban Ladder, first-hand survivors.

The two 38-year-old co-founders, one a Chennai boy, and other from Ghaziabad, who still tries to take the bus wherever he can, brought their frugal middle-class upbringing to the business too when they launched in 2012.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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