When it comes to startups, is there such a thing as too much money? Can you be addicted to it? Speak to Rajiv Srivatsa and Ashish Goel, co-founders of furniture e-tailer Urban Ladder, first-hand survivors.
The two 38-year-old co-founders, one a Chennai boy, and other from Ghaziabad, who still tries to take the bus wherever he can, brought their frugal middle-class upbringing to the business too when they launched in 2012.
Growth for the company was steady for the first two and half years, growing at 1.8X a year. And then came the boom — in 2014, the time when companies went giddy raising money.
