A palliative care unit. A poultry farming project. A provision for clean bottled water. A drive to make Kerala garbage-free. And a brand new e-commerce portal, launched on 21 February but still adding stock. Kerala’s poverty eradication programme, Kudumbashree, which works to financially and socially empower over 4.3 million women, has been rather busy this past month. Most notably, with its attempt to get into e-commerce with the website kudumbashreebazaar.com.
E-commerce for social welfare? These Kerala women say, why not
India’s e-commerce market is a melting pot. Still, Malayali expats can’t get enough of what they want. Now, Kudumbashree, with its 4.3 million-strong poverty eradication programme, has jumped into e-comm
Kerala’s poverty eradication programme which works with over 43 lakh women has set up a new avenue for some of them
E-commerce for social welfare is an interesting model, one that Kudumbashree hopes to crack in the coming months
100 micro-enterprise units in Kerala will be supplying their handmade products for the website
Though seemingly noble, how feasible is it?