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CRED’s uncertain path from credibility to confidence

Kunal Shah of CRED has successfully leveraged his credibility to raise $120 million in funding given the state of his business. The company now faces a conundrum on how and where to deploy this capital

14/11/19

Sumanth Raghavendra

For Kunal Shah, who founded and delivered Freecharge to a mammoth exit, raising money for his follow-up venture, CRED, was the easy part

Having raised ~$150 million in less than a year with CRED now valued at around $500 million, though, the pressure is now on Shah

He must deliver a unicorn exit to appease his roster of marquee investors such as Sequoia India and Ribbit

The question now is how CRED intends to use the funds it has raised to get to that goal

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Want to read a free 200 word summary?

At a recent startup event, Kunal Shah, the founder of credit card payment platform CRED CLUB (CRED for short), was asked about how he raised so much money. 

“I am able to raise money now because of past success,” Shah responded.

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