Late last year, Ajit Mohan, the chief executive officer of Hotstar, Star India’s Over-The-Top (OTT) service, wrote an email to the employees, primarily to apprise them of key organisational changes. The email also delved a fair bit on Hotstar’s operations. Mohan listed out some of the biggest milestones Hotstar managed to achieve in November alone:Screenshot of the email Ajit Mohan sent to Hotstar employees
Notable from Mohan’s email is that it all occurred amidst a rapidly evolving landscape, both in terms of competition and online video consumption patterns. Last year saw many international streaming services make their way into India.