In late May, when eyewear retailer Lenskart opened store number 500 in India—this one in Bengaluru—it was a mark of how far the company had come. Started in 2010 by co-founders Peyush Bansal, Sumeet Kapahi and Amit Chaudhary, it was originally an online-only platform selling contact lenses.

The online space continues to be the company’s primary driver, contributing to 65-70% of Lenskart’s overall revenues, according to CEO Bansal.