In late May, when eyewear retailer Lenskart opened store number 500 in India—this one in Bengaluru—it was a mark of how far the company had come. Started in 2010 by co-founders Peyush Bansal, Sumeet Kapahi and Amit Chaudhary, it was originally an online-only platform selling contact lenses.

The online space continues to be the company’s primary driver, contributing to 65-70% of Lenskart’s overall revenues, according to CEO Bansal. However, it is now only part of the behemoth that Lenskart has grown into.

Today, Lenskart’s shadow looms large over the entire Indian eyewear ecosystem; its stores dot the landscapes of 100 Indian cities, providing free eye-checkups as well.