Sundar Pichai, Jeff Bezos, Mark Zuckerberg—meet Margrethe Vestager, Lina Khan and Dina Srinivasan.

Vestager is the European Union’s (EU) competition commissioner; Khan, a law student in her late twenties; and Srinivasan, a veteran ad-tech entrepreneur. Three women, one goal: dismantle the dominance of Big Tech. Vestager, Khan and Srinivasan have decoded Pichai’s Google, Bezos’s Amazon and Zuckerberg’s Facebook, respectively, to isolate the same antitrust DNA that runs through all these companies. All laid bare in the form of explosive research papers and orders.

These ideas—Srinivasan’s February paper on Facebook’s market dominance and privacy issues leading to lower quality of service, Vestager’s multiple rulings and multi-billion euro fines against Google and Khan’s 2017 article examining Amazon’s predatory pricing—are leading to a groundswell of action the world over.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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