Startup mythology is a funny thing. Conventional wisdom says that more than 90% of startups are destined to fail. Yet more than 90% of startup coverage is about the 10% of companies that are said to have succeeded. Reams and reams of newsprint are wasted justifying why these companies did succeed but in most cases these justifications are prosaic and force-fitted. On the other hand, there is precious little coverage of the startups that didn’t make it. In those unwritten posts are hidden several far more valuable lessons and compelling stories that need to be told.
This is one such story.