It’s the jam-packed parking lot that you notice first. Everyone is moving towards the same shop in the area. It’s a new one, with a little red shopping bag sign. You enter. There’s almost no room to walk without bumping into people in the aisles packed with anything and everything. Earphones and power banks. Stuffed toy dogs, pandas and cats. Household items, racks, cutlery, mats and scented candles. From personal items such as sunglasses, wallets and flip-flops to nifty items for your office; it’s a wide range.
We’re standing inside a Miniso store, the pseudo-Japanese low-cost variety retail brand that’s mushrooming all over India.