It’s the jam-packed parking lot that you notice first. Everyone is moving towards the same shop in the area. It’s a new one, with a little red shopping bag sign. You enter. There’s almost no room to walk without bumping into people in the aisles packed with anything and everything. Earphones and power banks. Stuffed toy dogs, pandas and cats. Household items, racks, cutlery, mats and scented candles. From personal items such as sunglasses, wallets and flip-flops to nifty items for your office; it’s a wide range.
Little red time-biding bag
‘Been to Miniso?’: Lifting the pseudo-Japanese brand’s India spell
A retail chain that claims to be Japanese is increasingly gaining a strong foothold in India. And making big bucks, it seems. But its numbers don’t add up
Miniso has been in India since August 2017 and has already opened a total of 70 stores
In its short time in India, Miniso claims to have earned a rather significant revenue of Rs 700 crore, a number that is hard to swallow
Globally, the company has drawn flak for its questionable origins and ‘unoriginal’ proposition
Going forward, Miniso will have its work cut out—to keep the consumers engaged and its products unique