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The middle path

Love in the time of casual? India’s big dating app data points

With more and more dating apps fighting for a share of the market, they must now tread the fine line between hookups and marriage. A line that's only fine in India

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When the first of the dating apps, Tinder, came to India in 2013, whether people would take to it at all was the question. In a country where matrimonial websites took centrestage, a primarily-hookup-oriented app seemed like a bit of a business risk. Today, though, Tinder is the top application people pay for in India,…

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