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Collision course: Low-cost versus high-speed as FAME-II splinters EV scooter market

With government policy going against Hero Electric’s low-cost, low-speed vision for India’s electric scooter future, high-end OEMs like Ather hope to cash in

08/01/20

Olina Banerji

FAME-II, the Indian government’s EV policy, has caused a sparring match between price and performance

Hero Electric wants to create a new, low-end market, while younger rivals like Ather are bullish about matching the performance of mainstream petrol scooters

At a price point of Rs 1.3 lakh, Ather is still too expensive to go mainstream. At a top speed of 25 km/hour, Hero is too slow

As the two strategies clash, EV customers remain unconvinced about both

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Hero Electric–India’s largest manufacturer of electric two-wheelers by volumes sold—had a rather unpleasant surprise waiting for it in the new year. A report published on 2 January claimed that the OEM (original equipment manufacturer) has all but halted its Rs.

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