The first time The Ken meets the founder and former CEO of Loylty Rewardz, Bijaei Jayaraj, it’s at a popular coffee shop in Powai, a suburb in Mumbai once known for being home to the city’s startup ecosystem. He wells up when he recounts what happened in January. “They popped champagne, and my son sat there and looked at everything,” says the 44-year-old. Jayaraj says he hopes his son saw why his father had been missing from the first 10 years of his life. There is a pause. And for the first time in a long time, Jayaraj, who usually loves to talk, is quiet.
Follow the blueprint
Loylty Rewardz and the perfect exit
A small Mumbai-based B2B startup did several things right. But more importantly, it stayed loyal to the ultimate VC-funded company blueprint
Loylty Rewardz raised Rs 160 crore, broke even, was the biggest player in the loyalty space, and sold for Rs 300 crore. All in seven years
Canaan Partners, in three years, managed a 3.5X return on their investment. Ventureast managed a 4X return from the deal
Loylty Rewardz managed to beat far better funded companies such as Payback
Bijaei Jayaraj learnt all of his tricks at Jet Privilege and used them to finally win the market