For those of you coming fresh into the story, it is best to start with Part I.
Everyone else, let’s start where we left off. Reviews. Because that’s where the murmurs of discontent began. Something hotel owners who list their property on ibibo (owned by MakeMyTrip) noticed first.
It will be fair to say that other than price, reviews from users are the actual currency of every service business. More so, when you are running a hotel. No warm water in the shower; a big minus.