Believers believe that marriages are made in heaven. But Matrimony.com’s (Bharat Matrimony’s parent company) Murugavel Janakiraman knows better. He knows that at the end of all of it, it is the event on Earth which matters. And in putting together the pieces, all of which come together to form the perfect wedding, well, that’s where the money is. So, not a surprise that the marriage matchmaking portal has been quietly, over the last three years, building a new business vertical called ‘Marriage Services”. It starts once you are matched. It ends once you are exhausted.
You needn’t look far for an analogy.