Believers believe that marriages are made in heaven. But Matrimony.com’s (Bharat Matrimony’s parent company) Murugavel Janakiraman knows better. He knows that at the end of all of it, it is the event on Earth which matters. And in putting together the pieces, all of which come together to form the perfect wedding, well, that’s where the money is. So, not a surprise that the marriage matchmaking portal has been quietly, over the last three years, building a new business vertical called ‘Marriage Services”.
Matrimony.com wants the big fat Indian wedding
For the longest time, Matrimony has been about matchmaking. Now, it wants to do more. Because, well, why not
Matrimony.com is moving beyond the matchmaking business and getting into wedding services with different verticals
The photography vertical is driving profitability in the segment but operates in limited markets as the other three are yet to mature
But wedding photographers feel that it has moved beyond a service as clients want "an experience"
Now, how will Matrimony's entry affect the unorganised players?