It’s 8:33 PM. An email has popped up in medical tourism facilitator medECUBE’s inbox. It’s a cry for help from a brother in Cameroon whose sister has been diagnosed with a brain aneurysm. The treatment isn’t available locally. His only affordable option is an Indian hospital. They, however, have not responded for over 48 hours. Enter Indian medical tourism facilitators that can be easily found on Google. About 24 hours later, the woman is getting treated at Max Super Specialty hospital in Saket, Delhi.
The coveted customer
medECUBE is trying to save the classic medical tourist from herself
The medical tourism facilitator has prioritised quality over price. The tourist may drift towards the cheaper option, but the facilitator bets that would change soon
The medical tourism market is currently assessed at $3.9 billion in India, and now, the UK is taking interest in it
It is dominated by translators and travel agents, often seen at airports. But organised medical tourism facilitators are changing the rules of the game
The hospitals, however, continue to accept patients from fly-by-night and organised facilitators to fill up unoccupied beds
The government is working with the industry bodies and has made a few changes to promote medical tourism since 2016