Over the past decade, a digital revolution has swept India’s healthcare space. From buying drugs to consultations to diagnostics at your doorstep, and even health insurance, healthcare has surely and steadily moved online. But even as these bastions were breached, one segment of the medical world remained stubbornly impervious to the change that has swept all around it—medical devices.
The Lone Ranger
Medikabazaar: An e-commerce hammer searching for a healthcare nail
E-commerce platform Medikabazaar set out to do what even Amazon had struggled with—bring the medical devices market online. While it has seen initial success, it's increasingly trapped in a low-margin, low-value game
Medikabazaar recently raised Rs 112 crore ($15.8 million) in its quest to become a one-stop shop for all hospital needs
It is aiming to do what even Amazon couldn’t—recreate the full spectrum of the medical device market online
But there are problems in both supply and demand—hospitals, doctors and device manufacturers are all reluctant to get onboard
With low-end consumables its most likely path to success, it is now venturing into private labels