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MedPlus: The wild card in the new omnichannel order

A unique mix of traditional experience and new-age risk-taking has positioned MedPlus to lead e-pharmacies and offline ones into the omnichannel era

25/06/19

Ruhi Kandhari

Led by its eccentric founder Madhukar Gangadi, Medplus has grown into India’s second largest offline pharmacy chain

Along the way, it also became the country’s first omnichannel pharmacy

And while the trend has been for offline pharmacies to go online, the reverse is also happening

With e-pharmacies like Medlife planning to develop an offline presence, can MedPlus’ experience give it an edge?

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Madhukar Gangadi, founder and CEO of offline pharmacy MedPlus, has earned two very different reputations. Depending on which of his employees you ask, of course. Some see the doctor-entrepreneur as a maverick, plunging headlong into a new business plan every quarter. From selling products as diverse as furniture, electronics, health insurance and diagnostics to renting…

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