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Tick Tock

Morbi’s race against time

As collective reliance on traditional timepieces wanes, Morbi, the town that birthed India's unorganised clock industry, is swallowing its pride and morphing into India's ceramics hub

06/01/19

Roshni Nair

Located about 60km from Rajkot, the clock manufacturing hub of Morbi has gradually shifted gears over the past decade to become India’s ceramics hub

Clock makers now struggle in a Rs 700 crore sector as the ceramics industry, with a turnover of Rs 27,000 crore, overshadows the town’s legacy

Brands like Ajanta and Oreva have diversified into lighting and renewable energy to stay afloat while retaining a 90% female workforce

But competitors like Sonam Quartz are seeing an opportunity in the untapped market of clock parts and replacements. Can such a strategy work?

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On 3 February 2012, Jaysukh Odhavjibhai Bhalodia emerged from a clock exhibition in Mumbai’s Nehru Planetarium and was attacked by a man with a penknife. The slashes came briskly that Friday evening. After a brief exchange with Bhalodia, the attacker, Sandeep Mathuria, went for the throat. Then the face. Another swipe, aimed at the chest,…

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