In 2015, Sivakumar Kuppusamy had a plan. Zurich-based entrepreneur Kuppusamy and his team would take on a crumbling telecom industry and become the first to sell to the 500 million Indians who were yet to come online. To do this, he set up India’s first ever consumer-facing mobile virtual network operator (MVNO) called Aerovoyce.
The idea was simple—get Indian telecom regulator Trai’s (Telecom Regulatory Authority of India) attention. To this end, Kuppusamy set up Adpay Mobile Payment India Pvt. Ltd in Chennai, a mobile payments company and the parent company of Aerovoyce. He knew that Trai was reconsidering MVNO licensing in India after its failed effort to push the communications service in 2008.