In 2015, Sivakumar Kuppusamy had a plan. Zurich-based entrepreneur Kuppusamy and his team would take on a crumbling telecom industry and become the first to sell to the 500 million Indians who were yet to come online. To do this, he set up India’s first ever consumer-facing mobile virtual network operator (MVNO) called Aerovoyce.

The idea was simple—get Indian telecom regulator Trai’s (Telecom Regulatory Authority of India) attention.

AUTHOR

Salman SH

Salman has around four years of experience reporting primarily on consumer internet, startups, and the telecom sector. Previously, he worked with the financial newspaper Mint, reporting on startups and consumer internet trends. Prior to this, he worked with MediaNama and NextBigWhat. At The Ken, Salman will look at startups, technology trends, and the government policies shaping up around them. Loud metal, moshpits, and local gigs are he what he lives for.

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