Instant messaging app Hike, the messenger unicorn from India, had a flashy countdown clock running on its website on Tuesday. It said if you can’t wait to find out, download the app. We downloaded it but nothing changed. After the countdown, we installed the app again. Again, nothing happened…

…Meanwhile, in Delhi, the clock gave way to the show: “We are going to bring some much-needed love for payments in this country, said Kavin Bharti Mittal, the chief executive of Hike. “So I’m very excited to announce that we are introducing,” he said with a small pause for effect, “the Hike Wallet.”

It didn’t stop there.