When Nisaba Godrej stepped in as the new managing director of Godrej Consumer Products Ltd (GCPL) in July, grey clouds hung heavy over the business.
One of India’s largest fast-moving consumer goods (FMCG) players and the flagship company of the 123-year-old Godrej Group, GCPL’s fortunes had been on the wane for years. This, even as its portfolio of brands has exploded.
In India, the company sells everything from popular soap brand Cinthol to mosquito repellents like Good Knight. It boasts multiple hair care brands, is an investor in a chain of salons and hairdressing academies under the BBlunt brand.