In May 2017, Bengaluru-based cab aggregator Ola launched a pilot of its electric vehicles project in Nagpur. The launch was important, not only because of the ambitions of the government but also the people present there. Union minister Nitin Gadkari and the chief minister of Maharashtra Devendra Fadnavis were both representing their individual constituencies in Nagpur.

Ola’s approach to solving the public transport problem in India has been different from its rival, Uber. So are its policy pitches to the government. For example, Ola’s entry into the electric vehicle (EV) segment. In contrast, Uber believes that peer-to-peer ride-sharing is the way forward.

AUTHOR

Venkat Ananth

Venkat is currently in his tenth year in journalism. Prior to The Ken, he was Deputy Content Editor at Mint as part of the newspaper’s digital team. He also wrote in-depth features on the business of sport for the newspaper. His earlier assignments include Yahoo! (as a columnist) and the Hindustan Times, where he began his career. Born in Mumbai, Venkat holds a Bachelor of Mass Media (Journalism) degree from SIES College of Arts, Science and Commerce, Mumbai and a Master of Arts degree in International Studies from Goldsmiths, University of London. He currently resides in New Delhi, where he moved nearly five years ago.

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