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Common scents

NK Daga: The sweet scent of success

From running a kirana store in Odisha, NK Daga has since risen to found and helm a Rs 400 crore fragrance behemoth. Still driven and determined, despite a 32-year stint in the industry, Daga’s aiming to take his company to even greater heights.

27/07/18

Harveen Ahluwalia

NK Daga runs McNROE, the company that makes makes Wild Stone and Secret Temptation deodorants and perfumes

From humble beginnings, Daga has overcome struggles to turn his company into a Rs 400 crore fragrance empire

Currently, McNROE is the second largest Indian fragrance company after Gujarat-based Vini Cosmetics

Daga, though, has a plan to dethrone Vini Cosmetics. Will the old fragrance baron succeed?

Want to read a free 200 word summary?

There’s a light drizzle outside the South Delhi luxury hotel. The petrichor, combined with the mild scent wafting through the corridors, provides a rare pause in an otherwise polluted city. The fragrance originates from an artificial wall of pink Turkish roses that runs along the hotel’s ballroom entrance.

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