There’s a light drizzle outside the South Delhi luxury hotel. The petrichor, combined with the mild scent wafting through the corridors, provides a rare pause in an otherwise polluted city. The fragrance originates from an artificial wall of pink Turkish roses that runs along the hotel’s ballroom entrance. There must be at least a hundred roses, one of which has found its way into the pocket of Narendra Kumar Daga’s dinner jacket. Daga, seated in the ballroom, is the managing director of Kolkata-based McNROE Consumer Products, makers of the popular Wild Stone men’s deodorants and slightly lesser-known Secret Temptation line of women’s fragrances.
NK Daga: The sweet scent of success
From running a kirana store in Odisha, NK Daga has since risen to found and helm a Rs 400 crore fragrance behemoth. Still driven and determined, despite a 32-year stint in the industry, Daga’s aiming to take his company to even greater heights.
NK Daga runs McNROE, the company that makes makes Wild Stone and Secret Temptation deodorants and perfumes
From humble beginnings, Daga has overcome struggles to turn his company into a Rs 400 crore fragrance empire
Currently, McNROE is the second largest Indian fragrance company after Gujarat-based Vini Cosmetics
Daga, though, has a plan to dethrone Vini Cosmetics. Will the old fragrance baron succeed?