james-wainscoat-589766-unsplash.jpg

Common scents

NK Daga: The sweet scent of success

From running a kirana store in Odisha, NK Daga has since risen to found and helm a Rs 400 crore fragrance behemoth. Still driven and determined, despite a 32-year stint in the industry, Daga’s aiming to take his company to even greater heights.

27/07/18

Harveen Ahluwalia

NK Daga runs McNROE, the company that makes makes Wild Stone and Secret Temptation deodorants and perfumes

From humble beginnings, Daga has overcome struggles to turn his company into a Rs 400 crore fragrance empire

Currently, McNROE is the second largest Indian fragrance company after Gujarat-based Vini Cosmetics

Daga, though, has a plan to dethrone Vini Cosmetics. Will the old fragrance baron succeed?

Want to read a free 250 word summary?

Create an account

There’s a light drizzle outside the South Delhi luxury hotel. The petrichor, combined with the mild scent wafting through the corridors, provides a rare pause in an otherwise polluted city. The fragrance originates from an artificial wall of pink Turkish roses that runs along the hotel’s ballroom entrance. There must be at least a hundred…

To access this post, you must purchase Monthly Recurring, Quarterly or Weekly Product.

Read the full story. Subscribe to Premium.

Or subscribe. Why? Let us explain.

Subscribe now

Already Registered?

Related stories

More stories in /Business & /Reportage

See all in Business & Reportage

This story is for subscribers only.
Subscribe or Log In

Read the full story. Subscribe now.

Or subscribe. Why? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered? Login

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.