Ola is laying the groundwork to launch operations in the UK soon, two people familiar with the expansion plans told The Ken. The company plans to set up shop in Manchester first and then expand to other parts of the country. London is on the list, but it all depends on getting a license in the capital. A timeline has not been set yet.
Beyond Uber, Ola has a backup plan
The Indian ride-hailing unicorn’s next port of call may be the UK. And this expansion, in part, is preparation for the possibility of a failed Uber merger
In India, Ola completes 1.6 million rides a day, compared to Uber which completes 1.2 million rides a day
But despite the increase in the number of rides, the average ticket size has fallen from Rs 200 to Rs 120
Ola's growth has been driven by its focus on ride-sharing and auto
This has prompted Ola to go looking for markets which will give it volume and big ticket size. The question is: will it work?