gold rush

Is Indian IT industry “Digital Washing” its revenues?

Everyone who’s anyone in Indian IT services is claiming galloping “digital” revenues. A lot of it is just reclassification of a bread-and-butter business

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The Indian IT industry is in a gold rush, albeit a “virtual” one. That gold is what players call “digital revenue”. It’s virtual because no two players really agree on what constitutes it.

TCS, India’s largest IT services company, recently announced that its digital revenues for the third quarter were 22.1% of total revenue, and had grown nearly 40% over the year before. It expects its digital revenue to touch $4 billion by the end of the year.

Wipro said it had $505 million in digital revenue for its third quarter, up 46.1% over a year.

Infosys stopped short…

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