What was Ola’s claim to fame, apart from the hit-a-button-get-a-cab concept? It allowed you to upgrade your mode of transport from buses and autos to air conditioned cabs. What if someone wanted to disrupt that and take you back to autos? What if someone wanted to unchange that habit? That someone is Samar Singla and he is the co-founder and CEO of Jugnoo and that is his entire business plan. Jugnoo has to change customer behaviour that has already given up on using autos.

It is a tough proposition, to begin with. Theoretically, it could work.