Indian e-commerce companies were allowed to resume sales of non-essentials barely a month ago, but sales—and discounts—are already flying thick and fast. Especially in apparel, considering the particularly fickle nature of fashion cycles. Amazon’s week-long ‘Wardrobe Refresh’ sale ends on 25 June, while fashion e-tailer Myntra’s four-day ‘End of Reason Sale’ ended on Monday. Flipkart is smack bang in the middle of a five-day sale that ends on 27 June.
Returning to the fold
Online fashion sellers near point of no return in a post-Covid world
Accepting fashion returns is no longer a simple matter in a world with rising hygiene and safety concerns. Saddled with hefty logistics bills and e-commerce platforms that don’t want to share the burden, sellers have their backs to the corner
At 30%, the online fashion segment has the highest return rate in the industry; that number is expected to rise
Increased hygiene standards for returns have also caused a 25-30% jump in operational costs for sellers
Third-party sellers now want a revised policy, including reducing the returns window and sharing the logistics cost
However, e-commerce platforms are unlikely to do anything that would alienate customers too much