Indian e-commerce companies were allowed to resume sales of non-essentials barely a month ago, but sales—and discounts—are already flying thick and fast. Especially in apparel, considering the particularly fickle nature of fashion cycles. Amazon’s week-long ‘Wardrobe Refresh’ sale ends on 25 June, while fashion e-tailer Myntra’s four-day ‘End of Reason Sale’ ended on Monday. Flipkart is smack bang in the middle of a five-day sale that ends on 27 June.
Maybe it’s a sign that things are moving back to normal. Myntra Myntra The Ken Myntra changes its style to fit Walmart’s designs Read more , owned by Amazon’s top rival Flipkart, had around 2.8 million shoppers during the same sale last year.