It is a truth universally acknowledged, that a startup in possession of a good fortune, must be in want of expansion.

Jane Austen’s timeless words about a man with a fortune looking for a wife (from her novel Pride and Prejudice, published in 1813), when tweaked to fit today’s startup realities, sit well with hotel business OYO’s ambition and growth story. Except, OYO is no mere startup and its idea and method of expansion are unlike anything India has seen before.

This includes Indian e-commerce maverick Flipkart, which was eventually acquired by American retail giant Walmart, taking it out of the race.