In the startup world, the word “disruption” is a panegyric.
It is a word that startups, big and small, like to use to describe themselves. Iconoclasts reshaping the world purely by the force of their will to fit their vision of how “things can be done better”.
Take OYO for example.
There is no doubt that OYO is a disruptive startup.
OYO claims that it is currently the world’s third-largest hotel chain with nearly 1 million rooms under management – behind only marquee hospitality brands Marriott and Hilton.