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Aggregator to Operator

OYO’s big Townhouse bet

With its new brand, OYO is becoming a bit more like conventional hotel chains. Does it have what it takes to succeed?

09/05/17

Patanjali Pahwa

OYO is becoming a bit more like Sarovar, Marriott and IBIS

With 100 Townhouses planned, will it be the tail that wags OYO?

The business traveller segment is set to go to $90 billion by 2030

OYO now wants to be known as a premium brand with budget properties

 

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In December 2016, OYO, India’s largest budget hotel aggregator, announced yet another change to its business model—an entry into fully managed hospitality through a new brand, “Townhouse”. And it was a complete departure from OYO’s strength: budget hotels. On paper, the new business model is one of the oldest in the business. OYO plans to…

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