The online world has never been kind to Kishore Biyani. It seems like every time Biyani, the chief executive officer and founder of Future Group, wades into digital waters, he is swept back to shore. By 2017, he had made three major attempts—with Future Bazaar (2007), Big Bazaar Direct (2013), and FabFurnish (2017)—and failed thrice.
For a man who has built one of India’s largest brick and mortar retail companies, it has been deeply frustrating.
Past and present haunt Future Retail’s latest stab at e-commerce
Kishore Biyani’s past e-commerce forays came a cropper. Now, he has to make it work while fighting to keep his company
Future Retail tried to enter the e-commerce segment four times. It failed thrice; the fourth might be going the same way
It has now introduced a ‘super app’, which lets customers shop from several Future Retail brands in one place
It has to battle competitors who have been doing this far longer than Future has, along with newbie JioMart
But Future Group’s mountain of debt—to the tune of $1.7 billion—stands in the way of its e-commerce greatness