Let’s start today with a quick game. Take a look at the image below for just one second, not more.

Now, if we were to ask you what brand came to mind first, there is a good chance the answer would be “Maggi Noodles”. The image, as you’ll see if you spend more than a second, shows a packet of Patanjali Noodles.  

This is what a pack of Maggi Noodles actually looks like:

Here is a close-up of both the products side by side:

Notice the similarities—everything from the choice of the colours to the choice of imagery is uncannily similar, yet just different enough to be distinct (say, keep the characteristic red and yellow, but invert).