“Subscriptions, subscriptions, subscriptions, subscriptions!!!” – Steve Ballmer from an alternate universe where he was a venture capitalist focused on Indian e-commerce.
You’re nobody in India today if you don’t have a direct-to-customer subscription offering. Newspapers are doing it. Online grocers are doing it. Real estate sites are doing it. TV channels are doing it. Food delivery, online travel and ride-sharing companies are doing it.