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Paytm First and the subscription fatigue gravy train

Paytm has launched a subscription-based loyalty programme to hold on to its users, but there’s a lot that just doesn’t add up

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“Subscriptions, subscriptions, subscriptions, subscriptions!!!” – Steve Ballmer from an alternate universe where he was a venture capitalist focused on Indian e-commerce. You’re nobody in India today if you don’t have a direct-to-customer subscription offering. Newspapers are doing it. Online grocers are doing it. Real estate sites are doing it. TV channels are doing it. Food…

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On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

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