Peak AWS?

Amazon’s AWS in India is 2X its largest competitor, Microsoft’s Azure. Its market share, though, has fallen. For the first time

AWS’ cost has become a sticky point for startups, some of whom are migrating out

AWS, Google’s Cloud Platform and Microsoft’s Azure are matched feature for feature

AWS is trying to up the ante in enterprises, where it is yet to scale. Similarly, Azure is focusing on startups

Even though revenues from India amount to little for now, India is a must-win market for all the providers

Amazon seems rather inspired by its name. Amazonian, in popular culture, connotes aggressive, large, and also nurturing towards its ilk. And what could be better nurtured than its cloud infrastructure offering, Amazon Web Services (AWS)? AWS, in itself, could rank as the fifth largest software company in the world after Microsoft, IBM, Oracle and SAP. That’s no small feat.

The original IaaS (Infrastructure as a Service) solution, AWS revolutionised the way companies thought about computing infrastructure and the economics associated with it. Earlier, companies needed millions of dollars to set up servers of their own to deliver their services online.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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