Last week, a story flashed on ETtech: Zoomcar to launch bicycle-sharing business in Bengaluru, Chennai and Kolkata. It was greeted with a collective shrug and went almost unnoticed.
It had all the tropes of a good PR spin. The co-founder and CEO of Zoomcar, Greg Moran, was quoted in the article as saying that the company has deployed 500 cycles right now and will expand it to 10,000 within a year. All of the 27 cities where the self-drive car rental company has hubs would have these cycles soon.