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India’s growing web of peering and the looming threat to net neutrality

Peering may seem like a blessing when it comes to watching seamless sport on Hotstar or your favourite show on Netflix, but what are we losing out on to gain buffer-free viewing?

22/02/18

Sidhartha Shukla

Peering helps exchange data directly between service providers, as opposed to through the internet

With the help of peering, CDNs help companies to scale and serve their customers better

Cisco estimates that 71% of all Internet traffic will cross CDNs by 2021 globally

There are concerns that the concept can also be used to violate the spirit of net neutrality

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In 2015, when Star India first broadcasted IPL matches, around 41 million people watched it on Hotstar. By the next season, the number had gone up to 77 million viewers. As of 19 January 2017, over 25 million watched just the second one-day international (ODI) match between India and England on the over-the-top (OTT) or on-demand video service platform.

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