There are 336 million menstruating women in India, and 36% use disposable sanitary napkins, according to Menstrual Hygiene Alliance of India (MHAI). That’s 121 million women.
It’s no surprise then that the menstrual products market is growing. And fast.
Valued at $340 million by market research provider Euromonitor in 2017, the sanitary products market in India is predicted to grow to $522 million by next year.