Read more stories about Public Companies, Indian Unicorns and Telecom in our narratives. View All Narratives

Merchants of UPI

PhonePe’s offline overtures

PhonePe’s path to realising its grand vision of being the number one payments app hinges on users using it to pay merchants. But will they?

16/06/17

Arundhati Ramanathan

PhonePe needs to go offline if it wants ubiquity. But it is a costly move

UPI is great for peer to peer transactions but cards still rule when it comes to merchant payments

Wallets and UPI’s path crisscross across use cases and both have very distinct pros and cons

For Flipkart, PhonePe is its fourth fintech bet. One that it can’t afford to lose

Slack-for-iOS-Upload-1920x1358.jpg

Want to read a free 200 word summary?

In the race to make Unified Payments Interface (UPI) a popular way to pay, PhonePe was the first to shoot right off the block when the whistle sounded. Within a week after the payment system was launched in August 2016, PhonePe was out with its app. In these nine months, the young payments app has…

Read more stories about Cash and payments, PhonePe and Public Companies in our narratives. Or see all narratives

Read the full story. Subscribe now.

Also read our exhaustive coverage about Cash and payments, PhonePe and Public Companies

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business, /Reportage & /Technology

See all in Healthcare & Reportage

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Cash and payments, PhonePe and Public Companies

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.