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Merchants of UPI

PhonePe’s offline overtures

PhonePe’s path to realising its grand vision of being the number one payments app hinges on users using it to pay merchants. But will they?

16/06/17

Arundhati Ramanathan

PhonePe needs to go offline if it wants ubiquity. But it is a costly move

UPI is great for peer to peer transactions but cards still rule when it comes to merchant payments

Wallets and UPI's path crisscross across use cases and both have very distinct pros and cons

For Flipkart, PhonePe is its fourth fintech bet. One that it can't afford to lose

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In the race to make Unified Payments Interface (UPI) a popular way to pay, PhonePe was the first to shoot right off the block when the whistle sounded. Within a week after the payment system was launched in August 2016, PhonePe was out with its app.

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